Project 05
2026
A new branding identity and website for a local wedding and funeral celebrant.
View the live site.
Focusing on reflecting the quality of services through a full brand redesign, streamlining the website to be the main point of contact for potential clients, and updating the SEO to generate more leads.
Web Design
Branding
SEO
Accessibility
UX/UI
Wix Studio
Illustrator
Photoshop
PHOTO BY WILDLING WEDDINGS
BRIEF
A brand redesign that reflects the quality of services, the values, and personality of a local celebrant. We wanted to have a modern feel to the brand, with a calming and emotionally adaptable presence.
Sara didn't feel proud of her original website, and as her business was growing she wanted a website that was easier to navigate and contained all the information a potential wants to know.
The client
Sara Bamford is a Scottish celebrant based in the Lothians and Borders. She prides herself on being approachable and friendly. Working as a cardiology nurse in Edinburgh for 30 years, she brings a calm, reassuring, and caring presence to her ceremonies and goes above and beyond for her clients on their event day. Being based in in a seaside town is important to her identity and a beach wedding is her favourite type of ceremony.
The challenge
This was the second website I'd made, the only other being my first portfolio website in 2024, and I'd never used Wix Studio. We chose to use this hosting platform as Sara was already familiar with the layout of Wix Classic as her current website was hosted on it. I chose to use Studio as there's much more freedom for design choices and you're able to edit throughout all breakpoints.
Sara's target audience is large, theres individuals planning weddings, funerals, and baby naming ceremonies - all emotionally significant moments. There had to be an emotional sensitivity to all types of events, be accessible for everyone - including less tech savvy clients, and overall there needed to be a feeling of reassurance and calm.
The previous branding and site
The old homepage
The old weddings page (scroll through)
Problems
The problems with the initial branding is in one area the logo, it was made using ChatGPT, this means what was produced was a .png that's not scalable to any larger size and there's a lack of reason for design choices. The colours for the website were bright and loud, part of Sara's selling point is the calming presence she brings, so this needed to be changed to match her personality. As a whole, the branding did not feel appropriate for both weddings and funerals, an area in which she wanted to get more clients in.
Sara was unhappy with her website, and therefore didn't use it as the first point of contact. This meant that potential clients were often directed to her social media accounts which don't contain all the information she wanted them to know. The loud colours used meant the text was difficult to read, and the website had no clear strategy for the type of clients she wanted to attract and no user journey.
The redesign
The New weddings page (scroll through)
A design that feels like Sara.
We created a visual identity that feels soft, personal, and calm, reflecting Sara's nature and services. It needed to feel reassuring, respectful, and emotionally adaptable rather than overly stylised or driven by trends. The typefaces were balanced for elegance and readability.
The structure of the content is kept consistent and is broken up into distinct sections with headings that allow users to navigate easily between them. Any images we wanted to use were placed inside polaroid style frames to feel personal and to build a narrative of what Sara does. They were also chosen to compliment the warm colour scheme. The logo built to be used throughout as decoration (e.g. bullet points and accents) to keep the visual identity consistent.
Directing users to contact.
One of the main aims of the redesign was to increase the number of leads Sara got through the website, one way I achieved this was by using CTA buttons that encourage potential clients to get in contact. The wording of the contact CTAs asks and tells clients to book or 'start their story'. The navigation bar is intuitive and simple, making the user journey from landing page to contact easy.
Choosing and structuring the content.
An issue with the original site was most of the content was structured in a very text heavy layout, making it hard to find the specific information a potential client might need. There was important information buried within large paragraphs or not present at all. The content has been broken down into smaller sections with clear headings, making them much easier to navigate.
One example of this is in the section pictured above where the process of having Sara as a celebrant is detailed within an accordion, this way if the client wants to know more then they're able to work their way through. I thought the process was an important piece of information missing within the first site as not only shows the way Sara works, but it visualises the amount of effort she puts into each client and how personal the way she approaches each couple is.
Testimonials were also missing from the original site so I felt they should be shown in the redesign to include to give credibility and reassurance.
SEO and Accessibility
I used SEO practices to improve the sites visibility in relevant searches , for example by including content with key words and meta descriptions. The accessibility of the site was a main focus, every image has alt text and Wix Studio has built in semantic HTML and colour contrast was an acknowledged choice in the colour scheme
Analytics - April compared to February.
The site has only been live for a month (launched in March 2026) so there's only data available for a short amount of time. In comparing the Wix analytics for the old site in February and the new site since launch we can see that the percentage of returning visitors has doubled, the SEO has been successful and resulted in less traffic from outside of the UK, and the total number of unique visitors has had a near 40% increase.
Considering the new site hasn't been up long and the old site was indexed out even later, it means the site is heading in the direction of more new and returning visitors